Analytics & Technology

Marketing Science Analyst Analytic Partners

Feb 2024 - Present

Tech Consultant/ Reporting Lead UC Berkeley Student Affairs Information Technology

Aug 2021 - May 2023

  • Utilize proprietary ETL analytics software and Microsoft Excel to prep, landscape, and build multiple regression models with marketing data to analyze consumer behavior, campaign performance, Key Performance Indicators and answer Key Business Questions

  • Use model results to develop marketing spend optimizations and dashboards and synthesize findings through story building and data visualization to present informed insights, key themes, and recommendations to client stakeholders

  • Partnered with product managers and designers to integrate UI enhancements and user insights into product development cycles

  • Utilized ServiceNow and Tableau to create data visualizations, dashboards, and reports of Helpdesk ticket statuses, customer issue insights and key performance indicators (KPIs) of client retention

  • Investigated data anomalies and analyzed QLess metrics to understand highest Helpdesk traffic times, influence staffing and working hour recommendations, resulting in traffic wait time reduction by 30%

  • Provided mentorship to Tech Consultants that enhanced customer service and technical skillsets, and maintained customer relationships by increasing customer retention by 50%

Research

Research Consultant
Ceres Policy Research

May 2022 - Dec 2022

  • Collected, synthesized, and analyzed 30+ interviews under firm deadlines and combined findings with survey data to support evaluation projects for 200+ participants in the Homeless Children's Network and racial equity initiatives in San Francisco to maintain government funding

  • Communicated findings, worked cross-functionally with senior stakeholders in report writing, and developed recommendations for policymakers that influenced funding decisions and allocation for 4 Homeless Children’s Network projects based on research findings

UX Researcher OpenArchive

May 2021 - Aug 2022

  • Performed competitive analysis, literature review and interface modification for Secure UX Guide

  • Co-designed and fielded survey development for user/human rights activist need-finding

  • Led user research interviews to gather key insights (regarding Ukrainian individuals’ requirements for persona development) for Ukrainian users of Save, a human rights focused open-source app